Get your marketing ready for 2019 with these trends

Get your marketing ready for 2019 with these trends Marketing has existed in one form or another since the dawn of capitalism itself. And it’ll exist as long as there are products and services for sale. That said, it does evolve and adapt to the world around it. Billboards and signage were followed by radio ads, which led to television spots, and finally, to the digital marketing we see today. The ad men of the 50s and 60s might not recognize the form, but the goal remains the same: right product, right person, right time. Marketing is nothing if not able to go with the flow. So what’s next for it as we enter 2019? Here are three trends to keep an eye on in the coming year. 2019 Templates to get Organized Before we dig into trends, download these 2019 tools to get organized in the new year. Youll get: Marketing Plan Outline Template (Word): Document your entire 2019 marketing plan. Marketing Strategy Template (Excel): Plan every part of your strategy. Content Marketing Strategy Template (PowerPoint): Plan  tactics  and  channels  to complement your strategy. Email Marketing Strategy Template (PowerPoint): Email is a big part of marketing in 2019; use this template to get it right. Social Media Strategy Template (PowerPoint): Start the year off right with a clear social media roadmap. Audience Persona Template (Word): Finally get all your user personas on track for the year. Marketing Budget Template (Excel):   New year, new budget! The Arrival of Voice Search Voice search is taking over in a big, big way, and there’s no reason to believe it’ll slow down anytime soon. Popular digital assistants like Siri, Cortana, and Google Assistant have fundamentally changed the way we interact with our mobile devices, to say nothing of how we search and consume information. Then, of course, we also have the prevalence of smart speaker systems like Amazon’s Echo, Google’s Home, and Apple’s Homepod. It’s no stretch to think that we may say ‘goodbye’ to manual data entry entirely in the not-too-distant future. Consider: Half of all online searches will be conducted via voice by 2020 Gartner predicts that nearly one-third of searches will be conducted without a screen  by the same year Nearly 40% of adults use voice search  at least once each day Voice shopping accounted for roughly $1.8 billion in 2017, but will reach $40+ billion by 2022 U.S. voice-enabled digital assistant users are growing by leaps and bounds, and are expected to top 39 million millennials, 17 million Gen Xers, and 10 million baby boomers  by 2019 Image Source The writing is on the wall, or more accurately, being spoken aloud: voice search is here to stay. What does that mean for you and your marketing? Plenty. Kenneth Burke, Marketing Director at Text Request, says that â€Å"Google and other search engines have already been tailoring search results to match speech, meaning conversational writing and SEO is increasingly more effective than keyword-targeted writing.† Consider your own interaction with Google or Siri for a moment. We don’t ask for information the same way we would type it, opting to say ‘Hey Siri, where’s the nearest coffee shop?’ whereas we might have typed ‘coffee shops Seattle’. That switch in tone and structure needs to be reflected in your marketing copy. It’ll need to be written conversationally so the voice-enabled assistants can read it aloud and present results the way people talk. Furthermore, Burke believes there will be â€Å"a continual focus on search intent  rather than word choice, and my bet is this will play an even more significant role in 2019.† What do people want, and how do they ask for it?

How to Stop Comparing Yourself to Others

How to Stop Comparing Yourself to Others How much of your day do you spend obsessively comparing yourself to your friends or colleagues? Your best friend from college makes more money than you do, even though she’s been at her job for less time. Your cubicle mate always gets complimented by your boss, even though you know she spends half her workday on Facebook. If you’re a frequent player of the comparison game, you know it always leads to you  feeling terrible about yourself. Yes, everyone on LinkedIn is doing better on the ladder than you are. And yes, everyone on Instagram is living their best life. But did you know that without the whole story, you really have no basis for comparison? Here’s how you can make sure to not fall into the trap of needless comparison. The next time you play the â€Å"here’s why he’s better† game, simply remember these tips, take a deep breath, and work on improving yourself rather than holding yourself against impossible standards.1. Realize that c omparisons don’t tell the whole story.Are you comparing what you know to be your worst against what you judge to be someone else’s best? Are you comparing your beginning to someone else’s middle? Your early career to their glory days? Your entry-level salary to their 40-year career? Remember that comparisons require metrics, which are hard to come by even when you aren’t trying to compare apples to oranges or seeds to trees.2. Understand that you’re wasting precious time.Every hour you spend comparing yourself to someone else is an hour you’re not spending doing better, learning more, acquiring new skills, and moving forward. Comparing yourself to someone else shifts your mindset away from where it needs to be- on you- by putting it somewhere else much less productive. Focus on yourself and what you must do to be where you need to be, and cut out the rest of the noise.3. Know that social media is not your friend.The next time you fall down a n Insta-hole of perfectly posed pictures, turn off your device (or at least shut down your app) and force yourself to spend at least one hour without logging back on. If you spend that hour working on a self-improvement project, that’s all the better. Work on building the kind of life you can be proud of. Focus on the present, not on how many â€Å"likes† you got on your last post. Do something for yourself or someone else that will actually matter.4. Turn that frown upside down.Address whatever negative feelings are lurking in the back of your brain and try to turn them into positives. Use your jealousy and insecurity to spur you to grow faster and more. In fact, instead of viewing the person who’s making you feel less-than as competition, you can think of him or her as a muse or an inspiration to do better. You might even reach out to that person in a mentorship or brain-picking capacity!5. Keep your dignity.You have nothing to gain in comparison situations, b ut everything to lose- not just your time and energy, but your drive, your passion, your pride, and your dignity. You’re only in control of one life- your own. Do what you can to make it the best it can be, and don’t become bitter and jealous while forgetting to make something of yourself in the meantime.

The idea of core identity through paintings and photography Research Proposal

The idea of core identity through paintings and photography - Research Proposal Example The essay "The idea of ‘core identity’ through paintings and photography" analyzes the concept of "core identity" in the context of art and photography. Sociological imagination is the way in which we stratify ourselves within our society and plays a large role in how we create our own identity. By linking our own personal experience with the collective understanding of what that represents, we classify not only ourselves but others within specific social groups. An example of how this process works is found in the writings of Edward Said. Said makes three observations. The first one centers on the idea that the term ‘Orient’ refers not to the truth of the geographical region, but rather to an idea that has been developed in the minds of Europeans. This idea tends to group all individuals of the Middle East and East as belonging to a single cultural and religious sector. Although not based on actual truth, this concept is naturally present in the European cu lture in the form of academic and other social institutions, the established vocabulary, the imagery utilized and the colonial styles. Secondly, ‘the Orient’ has been established as the Other, allowing the Europeans to define themselves as a colonizing country against the inferior culture they had themselves defined. Finally, building off of the ideas proposed by Michel Foucault, these distinctions made between Orient and Occident as well as the vocabulary, imagery and other sanctioned discussion regarding it, has confined the Orient.

CRJS420 U1IP Research Paper Example | Topics and Well Written Essays - 500 words

CRJS420 U1IP - Research Paper Example To his biggest surprise, my uncle found out that the driver of the vehicle was none other than his beloved father. For a moment he stood there dumbfounded as he contemplated what to do. This clearly is a situation that requires a lot of sobriety, honesty, integrity and morality while handling it. It is such a big dilemma and after my uncle narrated it to me I took myself in his boots. Going by the facts as they stood, I would have not hesitated to arrest my father. It is evidently clear in our legal justice system that a drunk driver is a threat not only to himself/herself but also to other road users. In addition to that, the oath of duty taken by police officers clearly stipulates service to all, and that a police officer should always act with courtesy, honesty as well as with regard for the welfare of other people. Clearly his father was on the wrong side of the law and needed to be apprehended, for the sake of justice. Some of the positive consequences of this decision would be maintenance of safety for other road users, prevention of potential deaths through road accidents and upholding of my morals as well as oath of office as a police office. Creation of bad blood between my father and I would be one of the negative consequences for my action of apprehending him. Based on my decision, the ethical theory that best describes this approach is deontology which basically argues that individuals ought to stick to their duties and obligations while doing an analysis touching on ethical dilemma. This basically implies that an individual will pursue his/her commitments to another person or society since upholding one’s obligation is what is regarded as being ethically correct. A deontologist will, for instance, always maintain the law (Douglas, 2014). Ethics mostly involves principles that are used to determine what behaviors are good, proper as well

Ecological Hermeneutics Essay -- Science Technology Ecology Papers

To what extent does Hans-Georg Gadamer’s theory of science provide a basis for the articulation of an ecological hermeneutics? As "hermeneutics" is the art of interpretation and understanding, "ecological hermeneutics" is understood as the act of interpreting the impact of technology within the lifeworld. I consider the potential for ecological hermeneutics based upon Gadamer’s theory of science. First, I outline his theory of science. Second, I delineate ecological hermeneutics as an application of this theory. Third, I discuss what can be expected from the act of ecological hermeneutics. Finally, I make some general comments about the affinity between ecological hermeneutics and brute common-sense. Our question is: to what extent does Hans-Georg Gadamer’s theory of science provide a basis for an articulation of an ecological hermeneutics? As "hermeneutics" is the art or activity of interpretation and understanding, "ecological hermeneutics" is to be understood as the activity of interpreting the impact of uses of technology within the context of the lifeworld. (1) Our considerations of the uses of technology (2) include the spheres of scientific research on one hand and industrial production processes on the other, specifically capitalism. The similarity which makes these two spheres felicitous to ecological hermeneutics is their respective detachment from the lifeworld, a detachment which characterizes each of their decision procedures. Gadamer’s hermeneutic enterprise is modeled on a retrieval of the Aristotelian model of science which calls into question the modern notion of ratiocination detached a priori from experience, from the lifeworld. Through this hermeneutic enterprise Gadamer develops a theory of science whic... ...g strategy designed to stimulate sales? (15) Op. cit., trans. David Ross (Oxford: Oxford University Press, 1984), p. 3. (16) Reason in the Age of Science, p. 8 (17) Ibid., p. 105. Italics mine. (18) In passing it is interesting to note that from the perspective of ecological hermeneutics, such attempts such as Julian Simon’s to discount any aspect of human life which cannot be quantitatively measured are exceedingly tenuous. As he sees it, the "simplest and most accurate measure of health is length of life, summed up as the average life expectancy." But in an effort to remain objective, Simon blatantly overlooks the possibility that life expectancy might have nothing to do with quality of life, as in the cases of terminally ill patients kept alive on respirators. See The Ultimate Resource (Princeton, New Jersey: Princeton University Press, 1981), p. 130.

Human Organ Donation Opinion Paper Essay

Organ Transplants Everyday there are horrific accidents where people become so damaged that their organs fail to work. Or their organs have just had enough abuse and decide that it’s time to give up. Well this can all be fixed using organs from other people who have died but their organs or that one particular organ is intact because they died of other causes. Organ transplanting is so great that some people have even taken it into their own hands to sell and transplant organs, which is not the best way to do this. Organ transplanting has changed the world for the best, however, some may ask why organ transplanting or what are the benefits to this? Well there are many benefits! First thing to know is that there are several different types of transplants. These include heart, liver, kidneys, lungs, and all the major organs. If one is suffering from a deadly heart disease or has a failing heart, and regular surgery and standard therapy no longer apply, the doctors can now implant a new heart so the patient has more time to live their life. How cool is that?! This procedure can be done with almost every organ in the human body! If you are wondering why you need to know this, it’s because you do. Someday it may be you on that operation table receiving a new lung or a new heart. The truth is everyone is a possible target for organ failure and if you are more aware of what is happening around you, maybe you will be more understanding when it possibly happens to you. There are alternatives however. One may be, as far out as this may sound, a criminal who has been injured in a heist. He may not want to go to the hospital because he will be seen and caught. Therefore he turns to the black market for organs. Though the organs here are a little more unsanitary, they can be implanted in a makeshift operation room. The reason there is an organ black market is due to the sole fact that people want money. They will sell their unneeded organs (kidneys for example) for money. And if you live in the slums of Brazil, where the majority of the organs come from, the money can be a life saver, even if it is only 6,000 to 10,000 dollars. Do not get it into your mind that only criminals use the black market, leaving out the fact that the black market is illegal and using it makes you a criminal. People living in countries with no pre-paid health care system may not have enough money to go to a hospital and pay ridiculous amounts of money for a new organ. This is when they turn their back on the hospital and turn to the black market, who is welcoming them with open arms. If that person doesn’t mind something a little more unsterile then a hospital, then the black market is the right place for them. However they are now criminals because the black market is illegal. The black market also will buy out some criminally minded funeral homes and carve up the bodies for some extra skin tissue or some of the organs. This is one of the reasons why the black market illegal. In conclusion, I think that the idea of carving up dead bodies without consent is wrong, but I do believe that people who are alive and wanting to sell a kidney should be allowed to do so. So basically I think that the black market is not such a bad thing but some people take it too far and those are the people who should pay for their crimes. References Canadian Society of Transplantation. (n.d.). Canadian Society of Transplantation. Retrieved February 25, 2013, from http://www.transplant.ca/pubinfo_organtrans.htm Canadian Transplant Society | Canada Transplant. (n.d.). Canadian Transplant Society | Canada Transplant. Retrieved February 25, 2013, from http://www.cantransplant.ca/ Organ and Tissue Transplantation and Alternatives by BCC Research in Blood Supply, Tissue Banking, Transplantation, United States. (n.d.). MarketResearch.com – Market Research Reports – Business and Industry Analysis. Retrieved February 25, 2013, from http://www.marketresearch.com/BCC-Research-v374/Organ-Tissue-Transplantation-Alternatives-6122367/ Scheve, T. (n.d.). HowStuffWorks â€Å"The Organ Black Market†. HowStuffWorks â€Å"Science†. Retrieved February 25, 2013, from http://science.howstuffworks.com/life/human-biology/organ-donation7.htm

12 Interesting Facts About Blood