Advertising Light Beer Essay

Our concourse decided to focus on light beer that is targeted to in the first place college students. Since our clients ar college students, we wanted to relate to their preferences of mainly punk beer. We agreed to focus on competitors such as bud Light, Miller Lite, and Coors Light, who all target mainly college students. According to an online article Social Media Overview of Coors light, Bud Light, and Dogfish Head Brewery Coors Light beer is adept of the most public beer brands in North America. Coors Lights target demographic appears to be college students. After researching Coors Lights complaisant media we move over learned that they do not update their chitter page on a regular basis. In fact, their first tweet on Twitter was back in October 2009 that wrote, Coors light BC is now on Twitter This is your home base for the most up to date Coors Light Information, cope with here for event info and more. Also, the only official Coors Light Twitter account is named Coor sLightBC, created from British capital of South Carolina and Canada.The article explains that since the creation of the Coors Light account, the company has only achieved a few oer four blow followers, and only having forty nine tweets. When searching, Coors Light on Facebook, the Canadian website appears, which only has a little over one hundred likes and only posted one picture that did not have an explanation beneath it describing the picture. Coors Light makes it difficult for its company to build brand awareness and drive node engagement, which social media is greatly used to do. Coors Lights Facebook page is bare and not informative. Since Coors Light targets their beer towards mainly college students, which most college students have Facebook pages, we feel that this puts Coors Light at a disadvantage. Since they are not updating statuses on Facebook or interacting with Facebook friends, they are not building brand awareness or driving customer engagement through this medi um.Bud Light is the number one selling beer in the United States, according to an online article from Social Media Overview. forwards researching, our assort thought that Bud Light and Coors would be heavily involved with social media. However, we were surprised to live that the two large industries do not rely on social media. Bud Light does not have a Twitter account, however Budweiser does. Although Bud Light does not rely on Twitter to promote its beer, Bud Light is active on Facebook. Our group likes the updated format and timeline that Bud Lights Facebook page has to offer.The pictures are appealing and they have over thousands of likes. The official website offers a place where you can lookout station the video ads for Bud Light, which was a good thing to include in the site. It also states at the meridian of the page that it is the official sponsor of the NFL. In addition, Bud Light Platinum has its own page, which it gives descriptions and other raise information. For example, Bud Lights well developed page offers Facebook friends chances to win contests along with other promotions. Our group enjoyed reading status updates on Bud Lights page that tries to engage conversation with Facebook friends.In addition to Bud Light using Facebook frequently, Miller Lite plays an active role using Facebook to drop dead with customers. Miller Lite uses its Facebook page to advertise its products, celebrity endorsements, videos, along with contests also. Millers Facebook page is tardily accessed through visiting Miller Lites home website page. When looking for Miller Lite on Twitter, Miller Lite MX and Miller Lite Panama are the first two to appear, which two are in mostly Spanish. However, both Miller Lite Twitter accounts have over one thousand followers, and tweet consistently on a daily basis. We found it confusing trying to honour Miller Lites U.S.Twitter page, since the other two accounts were in Spanish we did not respect Twitter to be very usefu l to learn about Miller Lite. The Miller Lite website uses celebrity endorsements such as NASCAR driver Brad Keselowski and there is a button to follow Brad on Twitter. there is also a Miller Lite shop where you can purchase hats, t-shirts, etc online. We liked how they had a place on the website where you can find stores that sell Miller Lite near you and locate them. There was also a video blog with the Miller Lite commercials.Our group has learned that many touristed and profitable companies do not frequently update their Facebook or Twitter page. However, being involved with social media can benefit companies greatly by giving them the opportunities to build brand awareness and drive customer engagementWorks Citedhttp//patperdue.com/social-media-overview-of-coors-light-budlight-and-dogfish-head-brewery/ http//www.facebook.com//miller.lite3http//www.facebook.com//pages/BUD-Light-Platinum/270969619613664 http//millerlite.com/http//www.budlight.com/age_gate.phphttp//www.coorsligh t.com/AgeGate/