Audi and Its Communication Strategy in UK Essay

Audi and Its Communication Strategy in UK - Essay ExampleThe marketing communication of the company is tremendous and this is evident from the well naturalized shuffling name of the company. In this report we will discuss the communication strategy of Audi in joined Kingdom in detail. We will first concisely discuss the accounting of the company in United Kingdom. In the end we will comment on the efficacy of the communication strategy of the company in UK market alongside with some recommendations. Audi A Brief History Audi AG is a German railcar manufacturer that builds a wide range of automobiles from superintendent mini cars to SUVs. The company has a large global presence as it is operating in Europe, India, Brazil, and China (Audi Website, 2012). Audi has its headquarters in Germany and the company is the wholly geted subsidiary of Volkswagen AG. Volkswagen markets Audi as its premium brand for the upper income group market. The history of the company dates back to the 19th century when it was founded by August Horch (Audi Website, 2012). The first Audi car came out in 1909 and since then the company has not stopped. In 1964 it was purchased by the automobile giant Volkswagen which marks the new era in the history of the company. ... Audi in United Kingdom The operations of the company in United Kingdom are going extremely well. The company is growth in the country at a great pace and is pushing well known brands like BMW and Toyota poop. In 2011 Audi became the market leader in the premium cars segment of UK leaving behind the giant BMW (Cars Pages UK, 2011). From 2010 to 2011 the sales of Audi in the UK increased by 27.9 percent (2011) and this shows the pace of growth of the company. Seeing such growth the company is planning o claim new models in the United Kingdom market to tap the potential offered by the UK market. It is amazing to see a premium car brand growing at such a great pace even in the times of recession and this depicts the br and value of the company. Communication Strategy of Audi in United Kingdom The marketing strategy of Audi has been greatly successful in the country because it has made Audi a market leader in its premium segment. In this partitioning we will attempt to understand the marketing strategy of Audi in United Kingdom using different marketing theories. Audi derives its brand value from its rich history that expands over three centuries. The company uses it history as a mark of respect to show the world that it is a formidable force in the automobile industry. Audi uses its legacy to attract customers and build trust of customers on its products. The company corporate tagline is Vorsprung durch Technik meaning progress through technology (Audi Website, 2012). This shows that the company communicates itself as a brand that focuses on innovation in technology. The products of the company also follow this tag line as they are mostly a pioneer in their own respective size ranges. The use of this tagline is mainly to communicate